LOCAL TV HOST CREATES GLOBAL FOOD THAT DOESN’T COST THE WORLD IN NEW YOUTUBE COOKING SERIES ‘THE HUMBLE YUM YUM’

Over the recent lockdown period, Ganesh Raj knew that people were struggling to not only come up with home-cooked meals every day, but that these dishes had to satisfy the wallet. “Right now we all need to shop within our means and serve what keeps the family happy. Comfort food is key during these stressful times, but that doesn’t mean you can’t make a few tweaks to have some variety.”
 
Having lived and travelled all over the world, and especially in Asia, Ganesh knew that people from the most humble parts of the world can put together incredibly delicious and flavoursome food for very little cost. “I approached the recipes for The Humble Yum Yum in much the same way, by using cheaper ingredients that packed a flavour punch, and being conscious of not hurting the family budget.”
 
Connecting with food lovers and cuisines from all over the world means that The Humble Yum Yum can combine flavours, styles and one other key factor. “It’s about breaking the rules that can happen around food,” says Ganesh. “I want people to cook food that tastes good without worrying about what they ‘should’ or ‘shouldn’t’ do. I use breakfast cereals for crumbing chicken, and encourage using frozen veggies, canned food, and cheaper cuts of meat to keep your budget intact. Plus, everything I create can be made with one pot or pan, using basic pantry staples.”
 
The Humble Yum Yum series will be hosted on its own YouTube and Facebook channels, with the official social media hashtag #TheHumbleYumYum. Two new videos will be released each week.
 
With a focus on curiosity and fun around ingredients and recipes that can feed four people for up to $20, The Humble Yum Yum is all about global food that doesn’t cost the world.

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THE HUMBLE YUM YUM - ABOUT THE HOST

Ganesh Raj is currently known on local Kiwi TV screens as co-host of TV One’s Eat Well For Less. He is also the owner of Top 50 restaurant, The Tasting Shed, in west Auckland’s wine country area of Kumeu, and was named Metro’s Restaurant Personality of the Year for several years running. Ganesh is an experienced television presenter back in his home country of Singapore, hosting his own shows on ESPN Asia and MTV Asia, and he is a passionate foodie and advocate for promoting delicious and budget-conscious dishes for families.